Promotional Bulk SMS for Campaigns
Announce offers, launches and events to lakhs of customers at once with scheduled campaigns, delivery reports and delivery based billing - failed messages are credited back.
Your personal support executive.
Based on 1000+ feedbacks
Technical Specification
Everything you need to run a bulk SMS campaign properly
Why Choose DV Connect for Campaigns?
Bulk SMS built for reach, with the compliance work handled for you
SMS still reaches people no app notification can: no data connection needed, no app to install and nothing to opt into. For a launch, a festival offer, a store event or a renewal reminder, a bulk campaign puts your message in front of your entire customer list in minutes.
DLT registration is the part most businesses get stuck on. Our team will help you register your entity, get your sender header approved and draft templates that clear review first time, so your first campaign goes out in days rather than weeks.
Our pricing includes DLT scrubbing, so the rate quoted on the plan is the rate you actually pay - there is no separate scrubbing fee, platform fee or setup charge added later. Billing is delivery based on top of that: every message our gateway reports as undelivered is credited straight back, so a failed SMS costs you nothing at all.
What Our Clients Say About Our Messaging Service
Feedback from retailers, institutes and agencies running SMS campaigns
We send to about 40,000 customers before every sale. Upload, schedule, done. The delivery report is what our management actually asks for.
DLT registration was the part we were dreading and the team just handled it. First campaign went out the same week.
Rates are genuinely competitive at volume and nothing expires, so we buy once a quarter.
Personalised messages with the customer name lifted our response rate. Simple feature, real difference.
Other Ways To Reach The Same List
Channels that pair well with a promotional SMS campaign
Transactional SMS
Order and payment alerts that reach DND numbers, which promotional traffic cannot.
Rich RCS Messaging
The same campaign as a branded card with images and buttons, falling back to SMS automatically.
Promotional WhatsApp
Run the offer on WhatsApp with images and buttons alongside the SMS.
Bulk Voice Calls
Reach customers who never open a message, in their own language.
Frequently Asked Questions
DLT rules, timings, DND, uploads and campaign reporting
Yes. TRAI requires every business sending commercial SMS in India to register its entity, sender header and content templates on a DLT platform. Without it no promotional SMS can be delivered. Our team will help you complete the registration.
Entity registration is usually approved within 2 to 3 working days, and header and template approval within another 1 to 2 days, depending on the operator.
Your GST certificate or business registration proof, PAN, an authorised signatory letter and a company email address. We guide you through the exact list for your entity type.
TRAI permits promotional messages between 9:00 AM and 9:00 PM only. Campaigns scheduled outside that window are held automatically and released the next morning.
No. Promotional traffic is not delivered to numbers registered under the fully blocked DND category. Those messages are refunded automatically - the credit goes straight back to your account, so a DND number on your list never costs you anything. Use transactional SMS for service alerts that must reach everyone.
Yes. Upload an XLSX or CSV file, map the mobile number column, and the panel removes duplicates and invalid numbers before the campaign starts.
Yes. Add variable fields such as name, city or offer code in your DLT approved template and supply the values per row in your upload.
English text is billed by length: up to 160 characters counts as 1 message, up to 306 as 2, up to 459 as 3, up to 612 as 4, up to 765 as 5, up to 918 as 6, up to 1071 as 7, up to 1224 as 8 and up to 1377 as 9. Each message in that count consumes one credit, so a 200 character campaign uses 2 credits per recipient. Non-English Unicode text is billed at 64 characters per message.
No. A failed SMS costs you nothing. Billing is delivery based, so any message our gateway reports as undelivered - including every number blocked as DND - is credited straight back to your account automatically, and you pay only for SMS that actually reached a handset.
No. DLT scrubbing is already included in the per SMS rate shown on every plan. There is no separate scrubbing line on your bill and nothing is added for it later.
No. You pay for credits and nothing else. There is no setup fee, no monthly platform fee and no scrubbing fee, and because billing is delivery based you are never charged for a message that did not reach a handset.
No. Your promotional credits stay in your account until they are used.
Yes. Unicode is supported, so campaigns can go out in Hindi, Marathi, Gujarati, Bengali, Tamil, Telugu, Kannada, Punjabi and other Indian scripts. Note that non-English Unicode text is billed at 64 characters per message instead of 160, so the same wording uses more credits in a regional script than it does in English.
No. We do not sell contact data, and we only carry campaigns to numbers you have collected with consent. Sending to purchased lists breaches TRAI rules and our terms of service.
Comparing Bulk SMS Providers
If you are comparing DV Connect with Fast2SMS, MSG91, Twilio or the provider you use today, these are the questions worth putting to any of them. We have answered each one for DV Connect; ask the same of the others and compare the answers rather than the headline rate.
Does the rate include scrubbing, even on failed messages?
Ours does. Where a provider bills DLT scrubbing per message submitted, a message that never reaches the handset still costs you the scrubbing fee. Our published rate includes scrubbing, there is no setup or platform fee, and an undelivered message consumes nothing at all.
What happens to a message that is not delivered?
Nothing is charged. Billing is delivery based, so a message our gateway reports as undelivered does not consume a credit.
Do the credits expire?
No. Credits stay in your account until they are used, so you can buy at a volume rate and spend it across the year.
How many accounts do you need?
One. SMS, RCS, voice, IVR, WhatsApp and Telegram all run from the same login, the same balance and one set of GST invoices.
Who handles the DLT paperwork?
Our team helps with entity registration, sender header approval and template drafting, usually completed in two to three working days.
How do you reach support?
By call, ticket or WhatsApp, 24/7, from the company that runs the gateway rather than a reseller passing the message along.
What Is Promotional SMS?
A promotional SMS is a marketing message sent to a list of customers: a sale, a product launch, a store event, a festival offer or a renewal nudge. It is commercial communication, which in India means it sits under the TRAI rules for advertising rather than the rules for service messages.
Three consequences follow from that. Your entity, sender header and message templates must be registered on a DLT platform before the first campaign. Campaigns can only be delivered between 9:00 AM and 9:00 PM. And promotional traffic is not delivered to numbers on the fully blocked DND register, so part of any purchased list will simply not be reachable.
SMS still reaches people no app notification can. It needs no data connection, no app install and nothing to opt into beyond consent, which is why a campaign can put an offer in front of an entire customer list within minutes.